Brand Identity

3
Oct

5 Steps to Perfect Decision- Making for Your Organisation

What is decision making? Each day we humans are faced with a variety of choices. Making the right choice from among them can propel us forward towards our goals while a bad choice can change the direction of our course leaving us astray. Decision-making happens every moment. Life is nothing but a continuum of the decisions that we make. Some
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27
Aug

3 ways to push your sales game to the next level

Sales is all about building a connection with your client. The better you connect, the higher the chances for conversion. Odds are that your product is not the only one of its kind in the market. Your customers have hundreds, if not thousands of options. How do you connect with your audience? More often than not your customer wants to

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6
Apr

Myth busters: SMEs don’t require Enterprise Resource Planning

The other day I met a fellow entrepreneur and got into talking about the perils and benefits of entrepreneurship in India. The meeting triggered a lot of thoughts that had been on my mind since a long time. I decided to address it. One of the most common myths I’ve come across is: If you’re a small entrepreneur, you don’t
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11
Nov

User Buy – in – an essential element for new technology adoption

Imagine you have been working on an efficient legacy application for 10 years and you love it because you take no time thinking how to process it. One day your company decides to replace it with a new application which can automate manual tasks. Will you be excited? Most people aren't. New Technology! Means learning from a scratch? Completely changing
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