Sales are all about building a connection with your client. The better you connect, the higher the chances for conversion. Odds are that your product is not the only one of its kind in the market. Your customers have hundreds, if not thousands of options.
How do you connect with your audience?
More often than not your customer wants to feel heard; compassionate communication converts. A company that shows it cares, not only converts but also retains. However, in a world filled with advertisements that have catchy phrases and impossible promises, actions speak louder than words. Show don’t just tell.
Here is a list of 3 things that you can do to show you communicate compassionately
1. Be in the know
Who are you approaching? What do they do? Have you worked with them before?
There are so many questions to answer before approaching a potential client. Do you have the answer to those questions? If you do, you’re on the right track. The best way to show you are in tune with your customer’s needs is to know what they are. This makes the customer feel like they are placing their business in the hands of people who understand them. Additionally, by having researched their profile, you would have a better understanding of their preferences.
2. Clarity is key
These days our interaction with potential clients tends to be either via video or voice calls, oftentimes the lack of real-life interaction may cause miscommunication or even missed communication. After every client interaction, there is only one question you need to ask…
‘Are we on the same page?’
From project details to costing and budget, it is quintessential to have everything confirmed by your client. The easiest way to avoid miscommunication is by sending them a ‘Minutes of Meeting’ email that they can review and add to. This, additionally, creates the impression that you paid attention to your client’s needs and had the courtesy to note details down, making the client feel heard. Furthermore, if this is a project that requires collaboration, your entire team is up to date with the project’s progression.
3. Stick to the timeline
This is just basic work etiquette but it makes a world of a difference. Being punctual and sticking with the discussed timeline, be it simple follow-up calls, or a complicated step-by-step development process makes a lasting impression on your customer. It shows that your team is reliable and trustworthy, and most importantly, you respect your client’s time.
Moreover having a timeline right in front of you can smoothen your workflow too, you know what questions you need to ask your client and can prepare for the project accordingly. This further allows your team to be on the same page as you, and the project can seamlessly be carried out.
That’s all folks! These are the three vital things you need to keep in mind when dealing with your current or potential clients in order to retain them. Edify Biz values these 3 key principles so much, that we developed software with a sales and marketing module that helps us stay true to our core. These modules simplify and streamline these processes and allow you to nurture your relationship with your clients.
To find out more check out our Sales and Marketing modules.